LLC guide · Set it up
How to name your LLC, and check it's available.
Your LLC name has to follow your state's rules and be distinguishable from names already on file. A good one also works as a brand, a domain, and a handle.
6 minute read Reviewed
The short version
- The name needs an LLC designator and must be distinguishable in your state.
- Some words are restricted or prohibited.
- Registering an LLC name is not the same as owning a trademark.
- A DBA lets you trade under a different name without a new LLC.
The naming rules
Every state has its own statute, but the core rules are close:
- Include a designator such as "LLC," "L.L.C.," or "Limited Liability Company." Some states accept variations like "Limited Company."
- Be distinguishable on the record from other businesses registered in the state. Adding "The" or changing "and" to "&" usually is not enough.
- Avoid words that suggest another entity type, like "Inc." or "Corporation."
- Avoid words that suggest a government agency.
Restricted words
Words like Bank, Trust, Insurance, University, and titles of licensed professions such as Attorney or Engineer often need approval from another agency or proof of a license before the state will accept them. Check your state's list before you settle on a name.
Check availability three ways
- 1
The state record
Search your state's business database. Try the key words alone, not just the full name. The LLC lookup guide shows how.
- 2
Trademarks
Search the federal trademark database for names in your field. A state approval does not mean the name is free to use as a brand.
- 3
Domain and handles
Check the .com and the social handles you want before you file.
Reserving a name
Most states let you reserve a name for a set period for a fee. It is useful if you need time before you file. If you are ready to file, filing the articles secures the name directly.
LLC name vs. DBA
Your LLC's legal name is the one on the state record. If you want to sell under a different name, file a DBA, also called an assumed, fictitious, or trade name, with your state or county. A DBA does not create a new entity or new liability protection. It just lets the LLC operate under another name, and it is a common way to run several brands from one LLC.
What makes a good LLC name
- Easy to say, spell, and remember.
- Room to grow: avoid tying it to one product or one city unless that is the point.
- Available as a domain and on the platforms you will use.
- Clear of existing trademarks in your field.
This guide is general information, not legal or tax advice. Rules differ by state and change over time, so check your state's official website or a licensed professional before you act. YaH Brands is not a law firm or an accounting firm.
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Common questions
No. Many businesses use a DBA so the brand can differ from the legal name.
No. It blocks the same name from registering in your state's business records only. Nationwide protection for a brand comes from a federal trademark.
Yes, by filing an amendment with the state. See the amending an LLC guide.